Take a look at Shades of Gray (not about the recently recalled Governor of California) and the follow-up.
He mentions O'Reilly's appearance on Fresh Air, Dave Winer's "funky RSS" comments, and takes the media to task for giving the Bushies a free ride over the most outrageous claims - and wonders why this might be. He uses the RIAA as an example of using the media to popularize outrageous claims.