Here's a very interesting post in How to Save the World about the growth in blog creation and the even larger growth in blog readership. I'm pasting the most interesting snippets, but encourage people to read the whole thing.
These surveys also indicate that the average blog reader stays only 90 seconds per page, and only 40 seconds per page on 'A-list' blogs.
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What this means is that if blog readership continues to soar (doubling every 18 months) and newspaper readership continues to stagnate, in three years the average B-list blogger will be getting significantly more reader attention than the average unsyndicated US newspaper article or column, and the average A-list blogger will be getting almost as much reader attention as the average US daily paper.
According to the definitions on this post, I'm a happy C-List blogger so things won't be quite so exciting for me. For me, it's just about doing my own thing, and if other people get something out of it, great, and if not, well it doesn't matter. It's fine for me to think this now, but would things change if I were getting a hundred thousand hits a day? Would I feel any additional sense of responsibility if I were in this position, and would that take the fun out of it? Would the blog totally consume my real life? Of course, I don't need to worry about these things happening to me, but if there's any truth to this post, this sort of thing will happen to others.
